Social Media Maths

Social Media Maths:

Brand X is a new product meant for youngsters. Brand X wants to reach out to them and get popular amongst the youngsters in metros. But it's a new company, poor baby doesn't have much to spend, can't afford multiple verticals. But has the intent to reach and become popular.

So what does it do?

Brand X decides to display a half page ad in one of the leading tabloid of Mumbai 

tabloid says, a half page advertisement would costs around Rs.200,000

this tabloid reaches 1,50,000 houses in Mumbai

Let's have a look at....

Potential scenario: 1,50,000 units in 1,50,000 hands. Probaably 2 people read it in one house so the tabloid offers a reach of 300,000 readers

now,  

we assume 5% of the people see the ad

so it means,

15000 see it and read it   Wow tats gr8!!! 

if Brand X does a campaign for 6 months, 1 ad per week...........that is 24 half page ads, say on every sunday

calculator says it goes to 24*200000 = Rs. 4800,000

48 lakhs for getting 15000*24 weeks= 3,60,000 people reading it

In 6 months, Brand X will be very popular among 3,60,000 youngsters......

WAIT......

i can't really say if those 360,000 are youngsters...if you could help me finding out who all are going to read it then please call me......

Brand X calls God! please help me......

God Sends FACEBOOK

Brand X finds out that Facebook is immensely popular with city youths

Brand X decides to create a Facebook page

Brand X contacts a social media agency

Agency promises 50000+ fans in 6 months time @ Rs.1,80,000

Let's have a look at....

Potential Scenario: avg user of Facebook has 130 friends 

so, it means,

 50000*130 = 65,00,000 is the potential reach in 6 months - hypothetical... :P

but.....

assuming 5% see ur ad 

so, it means,

3,25,000 see it read it, which is 2066.67% more than tabloid readers WOAH!!!

additonal advantage is that they  have a platform to 

share it 

comment on it 

like it

even if 0.5% of people share it (0.5% of 325000)

Brand X gets 1625 engagements.......amazing

So what do you say???

With whom should Brand X go for???