Social Media Maths:
Brand X is a new product meant for youngsters. Brand X wants to reach out to them and get popular amongst the youngsters in metros. But it's a new company, poor baby doesn't have much to spend, can't afford multiple verticals. But has the intent to reach and become popular.So what does it do?
Brand X decides to display a half page ad in one of the leading tabloid of Mumbai
tabloid says, a half page advertisement would costs around Rs.200,000this tabloid reaches 1,50,000 houses in Mumbai
Let's have a look at....
Potential scenario: 1,50,000 units in 1,50,000 hands. Probaably 2 people read it in one house so the tabloid offers a reach of 300,000 readers
now,
we assume 5% of the people see the ad
so it means,
15000 see it and read it Wow tats gr8!!!
if Brand X does a campaign for 6 months, 1 ad per week...........that is 24 half page ads, say on every sunday
calculator says it goes to 24*200000 = Rs. 4800,000
48 lakhs for getting 15000*24 weeks= 3,60,000 people reading it
In 6 months, Brand X will be very popular among 3,60,000 youngsters......
WAIT......
i can't really say if those 360,000 are youngsters...if you could help me finding out who all are going to read it then please call me......
Brand X calls God! please help me......
God Sends FACEBOOK
Brand X finds out that Facebook is immensely popular with city youths
Brand X decides to create a Facebook page
Brand X contacts a social media agency
Agency promises 50000+ fans in 6 months time @ Rs.1,80,000
Let's have a look at....
Potential Scenario: avg user of Facebook has 130 friends
so, it means,
50000*130 = 65,00,000 is the potential reach in 6 months - hypothetical... :P
but.....
assuming 5% see ur ad
so, it means,
3,25,000 see it read it, which is 2066.67% more than tabloid readers WOAH!!!
additonal advantage is that they have a platform to
share it
comment on it
like it
even if 0.5% of people share it (0.5% of 325000)
Brand X gets 1625 engagements.......amazing
So what do you say???
With whom should Brand X go for???
